Claro Perú Selects iBASIS for A2P Monetization and Exclusive Gateway to Terminate All Global A2P SMS Traffic

Lexington, MA – iBASIS, a leading provider of communications solutions for operators and digital players worldwide, announced today an agreement with Claro Perú to implement its comprehensive A2P messaging monetization solution. As a result, iBASIS will become the exclusive gateway for terminating all internationally originated A2P SMS traffic into the network of Claro Perú, a Peruvian leading mobile operator.

Claro Perú will use iBASIS as the sole entry point for aggregating all international A2P SMS traffic and terminating it within the Claro Perú network. The iBASIS Messaging Managed Services solution will ensure A2P traffic monetization.

The partnership illustrates the significant opportunity for operators to capitalize on the expanding A2P messaging market through legitimate SMS terminating routes.

In 2022, A2P SMS accounted for 96.6% of total business messaging traffic, and global A2P SMS spend is expected to rise to 35.36 billion USD by 2027¹. The global A2P messaging market size is projected to grow to 84.8 billion USD by 2029².

“At Claro Perú, we are delighted to collaborate with iBASIS, an industry leader recognized for its dedication to quality and optimized customer service to mobile operators,” says Mariano Orihuela Medrano, Corporate Market Director at Claro Perú. “This strategic initiative is part of our ongoing commitment to continually expand and enhance all aspects of our A2P messaging business. We focus on innovating and ensuring a high-quality and secure experience to push further adoption of the channel.”

“Claro Perú has been a catalyst for change, driving innovation and enhancing customer satisfaction. We are thrilled they have chosen iBASIS as their exclusive gateway for international A2P traffic termination. By implementing our advanced A2P SMS monetization solution, they gain control over the delivery of all international A2P SMS traffic into their network and drive SMS revenues in a sustainable manner,” says Edwin van Ierland, COO of iBASIS. “This decision aligns with our commitment to fostering sustainable A2P messaging growth and will enable Claro Perú to leverage our multi-channel monetization capabilities, including RCS, in the future.”