In his keynote speech during the Middle East GCCM in Muscat, iBASIS CEO of Voice and Mobile Data, Edwin van Ierland reflects on the company’s transformative journey, having successfully integrated seven acquisitions over the last half-decade. This article looks into the resilient nature of voice communication and the unexpected revival of Short Message Service (SMS) as observed by iBASIS. Through strategic insights and a call for collaborative industry efforts, iBASIS aims to shape a responsible and sustainable future for the telecommunications sector.