Webinar: Taking the Pulse of the Messaging Market: Is SMS at a Crossroads?

Better understand the evolving SMS landscape with insights from the recent messaging survey by GTC. Gain perspectives from OTTs, hyperscalers, brands and MNOs, as well as insights into the global messaging market: new patterns, threats, and plans to tackle messaging opportunities in the upcoming years.

Learn from experts from Mobilesquared, GTC, and iBASIS about current market dynamics, share hands-on experiences spanning diverse geographic markets from the Americas to EMEA, and consider future projections within the A2P landscape.

Key topics discussed:

  • SMS A2P Monetization strategy & commercial models
  • The shifting roles of OTTs in the messaging arena
  • Artificially inflated traffic, increased frauds in SMS-2FA
  • Emergence of alternative channels
  • How to re-establish trust in the SMS ecosystem
Presented in partnership with:


Nick Lane

Chief Insight Analyst & Founder, Mobilesquared

Mitch Cutmore

Senior Consultant, Global Telco Consult

Ricardo Martins

VP, Global Messaging, iBASIS


Jason McGee‑Abe

Global TMT Lead, 26FIVE Global Lab